Effective strategies are very important for writing emails to your opt in email list, as your goal is to achieve profitable results with each email. In other words determine long and short-term goal to achieve from these emails that you will be writing to your opt in email list.
Here long-term goal is to make your opt in email list feel that you are the best business or person to buy from and your products solves their problem completely Email1and1 .
Short terms goals are determined according to the product you are promoting, but the basic concept is to conditioned the mind of your opt in email list to accept you and your business credible to buy from. At the same time keep in mind your personal goal is to get profitable business results.
Keeping this in mind most important part that needs attention is the email subject lines, that you write for your email opt in list. You have to write the subject line that makes them open the email and read it. Knowing what motivates your customer is the key to writing emails that they will open and act upon. Here are the following main reasons you have to keep in mind:
Established relationship with the opt in email recipients:
The 2006 research from “Double Click” says that if email recipients know who their emails are from then 65% of them will open the email for sure. 75% of the recipients will open the email if it is from a reputable brand business.
The email subject line has to be relevant to their needs:
Write a subject line that solves your opt in email list problem. Specially if email is about a product and services that the recipient needs at that time, more than 80 % will open it, when subject line is relevant to their needs.
These results are the proof that benefits are really important to the opt in list. Therefore make sure to make the benefits of the product as the most important part of your emails when you are writing emails to your opt in email list.