Does Business Email Etiquette Really Matter?

Sometimes I wonder if I am a bit too sensitive about email etiquette. Does the state of our email correspondence really matter? Consider how many business letters you receive, compared with the number of emails that overflow your inbox Charter mail login . Business emails are so ubiquitous now that they are generally considered to be almost the same as business letters. If your emails to clients, prospects and associates are not as polished as your other business correspondence, perhaps you need to consider the effect that this might have on your brand image.

Now that emails are emerging as the most common form of business communication, we can’t underestimate their importance. In fact, it’s best to have a specific company policy in place with regard to email correspondence, no matter how large or small your company is or how many emails go in and out of your business inbox every day.

Here are a few of my favourite DOs and DON’Ts that you will want to keep in mind as you are developing your policy…or at least each time you click on the SEND button.

DO include complete contact information in your email signature block. It is one of the most common “no-cost” ways of letting people know who you are and what you do. Remember to use your signature block even when you are sending a personal email because anyone can be a potential business associate. This type of signature block also cuts down on additional emails sent to request further contact information.

DO remember that email is not really private. Anyone with access to your computer or network can get in on your communications. Remember that the FORWARD button works like a charm, too, and your email can end up just about anywhere. Whenever you forward an email, remember to delete other email addresses and irrelevant parts of prior messages.

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